About us

About us

Our core value

Smart Tales Team is a dynamic and innovative group of artists, educators and developers dedicated to revolutionizing the world of children’s entertainment and education.

Our mission

We turn learning into a fun game. That’s why thousands of children (and their families) around the world love Smart Tales.

Smart Tales in a nutshell

Math & Reading

Fun Learning

Positive screen time


Four friends found Marshmallow Games and create the first educational apps.


Smart Tales is born

The games and storytelling app becomes the company's flagship product.


Digital solidarity

Smart Tales is offered for free during lockdown and is enjoyed by families and teachers.


Smart Tales & UNICEF

UNICEF Italy chooses Smart Tales to disseminate children's rights to children. A collection of games and stories is born.


Smart Tales & Earth Day

From the partnership with the Earth Day network comes a collection of games to teach children to respect nature.

Smart Tales in schools

The app is used in preschools on interactive whiteboards and tables thanks to partnerships with Europe's largest distributors.


"Most promising app"

Smart Tales participates in Apple's App Store Foundations Program and is among the 5 most promising apps in the world.

Welcome Smart Tales Primary!

With its biggest update ever, Smart Tales introduces 1500+ new math, science and technology activities for primary school children.

More awards

Smart Tales collects international awards and recognition. It is "App of the Day" in Apple's App Store and receives certification from IBCCES as a learning resource for children with cognitive disorders.


Cristina Angelillo

CEO & Co-founder

Massimo Michetti

COO & Co-founder

Francesco Capozzi

CTO & Co-founder

Marianna Pappalardi

CLO – Creative director & Co-founder

The Smart Tales Team


Do you want to partner with Smart Tales? Visit our page for businesses or contact us directly.